Colors and fashion are inseparable parts of life, just like wine and cheese or hugs and kisses.
It is one of the first things people notice about your appearance, making an immediate and long lasting impact as you go. The influence of colors in fashion is so strong, it dictates trends, individuality, and mood from time to time. The fashion terms we’re so familiar with such as Little Black Dress, crisp white shirt, perfect blue jeans and so on, are not coincidences and work as an effective tool to conjure up images that directly stick to one’s perception.
Naturally, we’re big fans of all shades and it’s about time we dive into the color theory in fashion. In theory, colors are generally categorized into Primary, Secondary and Tertiary Colors, but can also be divided into 2 main sections as fashion goes :
- Warm colors : Any color that is vivid or bold in nature that evokes warmth, example : red, yellow and orange ( think exciting fire and volcanoes)
- Cool colors : Any color that is calm or soothing in nature, nothing too overpowering, such as green, blue or violet ( think calming blue waters)
Now, the first rule of color in fashion is basically to go with your natural coloring. To determine which colors you naturally belong too, one quick tip is to check the inside of your wrists. Do your veins appear blue or green? If they look blue/purple, you’re cool-toned and if green, you’re warm-toned. Neither one? Then you probably lean in neutral colors ( beige, cream, ivory, white etc)