Let’s Talk About the Diffusion Line in Fashion Brands

Let’s talk about fashion! Have you ever wondered why there are different brands in brands? Hmm… that sounds complicated. Okay, have you ever shopped in a popular brand and on its tag you see different name? Take example of ZARA. We know there’s the ZARA brand itself but we also see ZARA TRF (stands for Trafaluc). Or maybe you’ve seen the brand Marc Jacobs, but later you find out about Marc by Marc Jacobs. What’s the difference between the two? Were they created by the same creators/designers? Worry not we’re here to help you understand this. It’s not as complicated as it sounds 🙂

ZARA TRF, Marc by Marc Jacobs, CK of Calvin Klein, or H&M Divided are called diffusion line. Diffusion line is a secondary line of goods, usually created by a high-end fashion house or fashion designer that retails at lower prices to cater wider market that can afford the item. It was initially started by high-end fashion players but now as we can see fast fashion brands also create their own diffusion line. 

Aside from the strategy to reach more mass, we can assume that this is one of their ways to play with their quality. But it becomes such a dilemma for the customers. Because when you look at it, say for example you want to buy a shirt and you buy it because of the brand’s name. But it’s from the diffusion line of a brand which actually has lower quality than the main brand (though it still has its name). While there’s an underrated local brand with better quality with a more reasonable price. Which one should we choose?

There’s nothing wrong if you like particular brands, but it’s always a good idea to choose quality over other factors. Despite the brand’s name, better quality pieces last longer, so you don’t have to buy more items to replace it. Shopping by the quality also means that you’re on a path to learn more about slow fashion. Slow fashion is the opposite of fast fashion where ethical brands create high quality and sustainable items that encourage a capsule wardrobe lifestyle. Shopping with quality in mind also lets you shop more consciously. When you shop consciously, you will learn about budgeting how much money you are willing to spend on it. You will analyze your existing closet and decide if you need to shop for more items, or just the items that are missing.

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